What makes a potential client choose you and your service? It's not the product, lot's of people offer the same thing. It's not the price, there will always be somebody willing to do it cheaper. They will choose you and your company because of you. If you convey yourself as professional, confident, and approachable they won't have a choice but to take notice. Make sure you're displaying yourself in a way that is going to make them call YOU. Keep updated images and digital content onhand so that your clients know you take yourself and the service you provide seriously.